Privacy Policy

Data privacy policy (last updated 25/05/2022)


We want to remain friends with you as you browse our website and buy some of our delicious macarons. But we don't want to be one of those creepy stalkerish kind of friends, so we've laid out our Privacy Policy below to let you know what data we keep and what rights you have. 

This Policy applies to Our use of any and all data collected by Us in relation to your use of Our Site. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

  1. Definitions:


    1. In this Policy the following terms shall have the following meanings:
      1. 1.1.1.“Account” means an account required to access and/or use certain areas and features of Our Site;
      1. 1.1.2.“Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in our Cookies section, below;
      1. 1.1.3.“Our Site” means the website,; 
      1. 1.1.4.“UK and EU Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011 and 2015; and 
      1. 1.1.5.“We/Us/Our” means Mademoiselle Macaron Ltd, whose information is detailed below in section 3 Information About Us. 
  1. Summary of your rights


    1. Under the GDPR, you have:
      1. 2.1.1.the right to request access to, deletion of, or correction of, your personal data held by Us (although you can do most of this through My Account);
      1. 2.1.2.the right to complain to a supervisory authority;
      1. informed of what data processing is taking place; 
      1. 2.1.4.the right to restrict processing; 
      1. 2.1.5.the right to data portability;
      1. 2.1.6.object to processing of your personal data; and
      1. 2.1.7.rights with respect to automated decision-making and profiling (though this does not occur through our services). 
    1. To enforce any of the foregoing rights or if you have any other questions about Our Site or this Privacy Policy, please contact Us using the details set out in section 15 below.


  1. Information about us:
    1. Our Site is owned and operated by Us.
    1. Mademoiselle Macaron Ltd operates as a Limited Liability Company, based in Scotland. 
  1. Scope – What does this policy cover?


    1. This Privacy Policy applies only to your use of Our Site. It does not extend to any websites that are linked to from Our Site (whether We provide those links or whether they are shared by other users).  
    1. We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.
  1. What data do We Collect?
    1. When you purchase something from Mademoiselle Macaron, as part of the buying and selling process, we collect the personal information. 
    1. Some data will be collected automatically by Our Site for further details, please see section 12 – Cookies, other data will only be collected if you voluntarily submit it and consent to Us using it for the purposes set out in section 6.  Depending upon your activity, We may collect some or all of the following data: 
      1. 5.2.1.Name;
      1. 5.2.2.Date of birth; 
      1. 5.2.3.Business/Company name; 
      1. 5.2.4.Payment details;
      1. 5.2.5.Contact information such as email addresses and telephone numbers; 
      1. 5.2.6.Demographic information such as post code, preferences, and interests;
      1. 5.2.7.IP address (automatically collected);
      1. 5.2.8.web browser type and version (automatically collected);
      1. 5.2.9.operating system (automatically collected); and/or
      1. 5.2.10.a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to (automatically collected).


  1. How do We use your data?
    1. All personal data is stored securely in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR). For more details on security see section 7, below. 
    1. We use your data to provide the best possible products and services to you. This includes:
      1. 6.2.1.Personalising and tailoring your experience on Our Site;
      1. 6.2.2.Supplying Our products and services to you; 
      1. 6.2.3.Personalising and tailoring Our products and services for you; 
      1. 6.2.4.Responding to communications from you;
      1. 6.2.5.Supplying you with email communications that you have subscribed to. You may unsubscribe or opt-out at any time by clicking the unsubscribe link in our email or through My Account;
      1. 6.2.6.Market research; and
      1. 6.2.7.Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience. 
    1. In some cases, the collection of data may be a statutory or contractual requirement, and We will be limited in the products and services We can provide you without your consent for Us to be able to use such data.
    1. With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email with information, news, and offers on Our products and/or services.  We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications Directive.
    1. Under the GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently. We will only process your personal data if at least one of the following basis applies: 
      1. have given consent to the processing of your personal data for one or more specific purposes;
      1. 6.5.2.processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract; 
      1. 6.5.3.processing is necessary for compliance with a legal obligation to which we are subject;
      1. 6.5.4.processing is necessary to protect the vital interests of you or of another natural person;
      1. 6.5.5.processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or
      1. 6.5.6.processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.
  1. How and Where do We store your data?


    1. We only keep your data for as long as We need to in order to use it as described above in section 5, and/or for as long as We have your permission to keep it. In any event, We will conduct an annual review to ascertain whether we need to keep your data. Your data will be deleted if we no longer need it.
    1. Some or all of your data may be stored or transferred outside of the European Economic Area (“the EEA”). You are deemed to accept and agree to this by using Our Site and submitting information to Us. If We do store or transfer data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the GDPR. Such steps may include, but not be limited to, the use of legally binding contractual terms between Us and any third parties We engage and the use of the EU-approved Model Contractual Arrangements.
    1. Data security is of great importance to Us, and to protect your data We have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through Our Site.
    1. Steps We take to secure and protect your data include:
      1. 7.4.1.use of unique passwords;
      1. 7.4.2.properly configured firewalls;
      1. 7.4.3.user access control;
      1. 7.4.4.regular software updates;
      1. 7.4.5.timely decommissioning and secure wiping of old software and hardware;
      1. 7.4.6.real-time protection anti-virus, anti-malware and anti-spyware software;
      1. 7.4.7.regular data backups; and
      1. 7.4.8.two-factor authentication where possible.
    1. It is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to Us data via the internet.


  1. Do We share your data?
    1. We may contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.   To obtain a list of third party providers we currently contract with, please Contact Us with the message content of ‘third party providers’. 
    1. We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales and other information through tools such as Google Analytics. All such data will be anonymised and will not include any personally identifying information. Data will only be shared and used within the bounds of the law.
    1. In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal information, for example, where We are involved in legal proceedings, where We are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of Us. 
  1. What happens if Our business changes hands?
    1. We may expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Data provided by users will, where it is relevant to any part of Our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the data for the purposes for which it was originally collected by Us.
    1. In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will not, however, be given the choice to have your data deleted or withheld from the new owner or controller.
  1. Your right to withhold information, and your right to withdraw information after it is given 
    1. 10.1.You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data, such as when processing an order. 
    1. 10.2.You may restrict your internet browser’s use of Cookies. For more information, see section 12 Cookies.
    1. 10.3.You may withdraw your consent for Us to use your personal data as set out in section in 5 at any time by contacting Us using the details set out in section 15, and We will delete Your data from Our systems. However, you acknowledge this may limit Our ability to provide the best possible products and services to you.
  1. How can you access your data? 
    1. 11.1.You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Please contact us for more details through our Contact Us page.
  1. Cookies 
    1. 12.1.Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. 
    1. 12.2.We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. 
    1. 12.3.These cookies are considered strictly necessary. These cookies are used to: 
      1. 12.3.1.remember items in a shopping basket;
      1. 12.3.2.provide essential security measures; and
      1. 12.3.3.quickly load and distribute content.
    1. 12.4.By using Our Site you may also receive certain third party Cookies on your device. Third party Cookies are those placed by websites, services, and/or parties other than Us. We use third party Cookies on Our Site for services such as email automation, and customer order management.
    1. 12.5.In addition, Our Site uses analytics services provided by Google Analytics, which also use Cookies.  Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling Us to better understand how people use Our Site.
  1. Contacting us
    1. 13.1.If you have any questions about Our Site or this Privacy Policy, please contact Us through our website here or by phone at: 0131 285  5820. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 11, above).


  1. Changes to Our privacy policy 
    1. 14.1.We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.


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