Blog

In 2013 when Mademoiselle Macaron started at a market stall, instagram had only recently been bought by Facebook and we all started cataloguing our life in pictures. Nearly ten years later, we are going through an exciting time for growth in the company and have more to shout about and share with our online community than ever before, but not enough time to do it.

That’s where this role comes in. We’re looking for someone who can create and curate content of our macarons, our company and our love for Paris to share with our community. So whether that’s filming the development of a new flavour of macaron to share on Tiktok, or driving customer engagement via polls on Instagram stories, the ideal candidate will not only love macarons but be highly creative as well as being analytical. We're looking for a committed person to work from our office 3 days per week.

The interview process:
Whilst we do love a good tête à tête, we also want to see what you’re made of. We will be offering a paid three hour trial with us during which you’ll be let loose in our kitchen and office to create Instagram stories to share with us and discuss in an interview.

Part-time
Part-time hours: 22.5 per week

Salary: £13.50 per hour/ £26k pro rata 

Responsibilities will include: 

• Strategically planning and managing our social media campaigns across all channels – Instagram, Facebook, Twitter, LinkedIn and TikTok  – driving continuous growth, reach and engagement working closely with our founder Rachel
• Keeping up to date on current trends and proactively producing content across all channels to engage and inspire our audience and grow brand awareness
• Creating and editing relatable, fun and inspiring videos for TikTok, Instagram Reels
• Thinking out of the box and bringing innovation and passion to every project 

• Being part of the Marketing team by owning our social media calendar and communicating all plans to the team
• Starting conversations with our community, encouraging UGC and driving growth through active
  community management 
• Producing reactive content to ensure we are always staying on top of what people are talking
  about
• Delivering compelling copywriting to craft engaging captions
• Working with influencers to develop brand awareness and to curate content
• Working closely with our Sales and Marketing team to ensure consistencies of content across organic
  and paid platforms, ensuring paid campaigns align with and reinforce organic content
• Weekly and monthly monitoring and reporting on the performance of each channel
• Planning and budgetary control of social media marketing 

You will need to: 

• Have an excellent understanding of current online social trends, strategy and best practice across the different social channels 
• Have proven experience in growing a brand’s following and engagement across all social channels 
• Ideally experience within a similar social media role 
• Ideally experience in the retail or eCommerce industry, or demonstrably similar fast-paced environment 
• Have a track-record for creating fun and engaging brand content 
• Have image and video editing experience 
• Have superb written and verbal communication skills 
• Have meticulous attention to detail, constantly checking what you are doing and acting as a brand guardian 
• Be results driven with an analytical mindset wanting to know what has worked, why and how to improve things in the future 
• Be able to act quickly to execute ideas 
• Understand beautiful branding and brand execution, an appreciation of modern graphic design trends
• Value honesty and personal growth above ego 
• Have a passion for our business and a positive attitude 

When your best friend suggests you need a weekend in Paris and finds flights and accommodation for under £150, you definitely reply OUI!

It’s seven years since I left Paris, the city I love, and returning this time was slightly different. I have some new tips and some old which I thought I’d share with you all. 

On International Women's Day, it seemed fitting to talk about the woman the company is based on.

Watch the video of our success story brought about by the support of Business Gateway.