On 23rd October 2025, we were delighted to win Best Online Bakery at the National Baking Industry Awards in London!

The awards recognise and celebrate excellence in the baking industry. The winning people, products, and businesses were chosen following months of judging, including site visits, interviews, and sample testing to ensure they were worthy of the accolades.

We faced tough competition from well known brands like The Biscuiteers and Millie's Cookies but judges had this to say:

Founder Rachel Hanretty has created a standout online experience, offering beautifully bespoke macarons with seamless personalisation and top-tier service. The judges were wowed by the website’s design, functionality, and customer journey! 

Our reviews and care for our customers was also praised by the industry professionals. Meanwhile, I got a hug from the lovely Alex Jones! Not quite like being on the couch on The One Show but still lovely nonetheless. 

I couldn't be more proud of the team who all work together to create a little moment of luxury and indulgence with our macarons. 

We hope you agree x