Macarons, those cloud-light confections, are as exquisite as they are délicieux. When a luxurious box arrives at your doorstep, adorned like a gift from a Parisian dream, one question inevitably bubbles up: how do you keep these petits treasures fresh and fabulous?

Storing macarons is simple; to ensure every bite remains a perfect balance of crunch and cream, just like the day they left the pâtisserie, a few elegant steps are all it takes. 

Once your macarons arrive, place the box or trays just as they are, into your fridge, where they will stay fresh for up to seven days. Of course, we know that in most households, they would not last nearly that long. 

When you are ready to indulge, give them 20 to 30 minutes to bask at room temperature, et voilà! Their flavour and texture will bloom to perfection.

A few chic tips for connoisseurs: keep them away from pungent cheeses or garlicky neighbours in the fridge, they are refined souls, after all. And whatever you do, resist the temptation to rush them to the warmth of direct sunlight.

So the next time you send macarons to someone you love or serve them to guests at your event remember, storing them properly and a dash of patience until the are ready, all it takes to keep them as fresh as a morning in Montmartre.

Merci,

Bisous, MM x