Department	Marketing
Reporting To	Founder & Marketing Director
Team	Works alongside a part-time Content Creator (2 days/week) and Claude (AI)
Location	Edinburgh — predominantly office-based, flexible by choice and need
Hours	Full-time
Salary	£32-£35k

As Senior Marketing Executive, you'll own the day-to-day planning and execution of Mademoiselle Macaron's marketing — turning strategy into campaign briefs, KPIs, and clear direction for the wider marketing setup. You'll brief and direct our part-time Content Creator, work alongside Claude for drafting and analysis, the Founder for strategy and setting objectives, and be accountable for campaigns actually shipping on time, on-brief, and measured against agreed goals.

This is an execution and coordination role at its core: setting the plan, briefing the people and tools who bring it to life, and following through so nothing quietly slips.

You will also represent the brand

1. Campaign Planning & Ownership

•     Write a campaign brief and set KPIs for every campaign or launch before execution begins — no campaign starts without both

•     Run a recurring trend and competitor review, keeping MM aware of relevant shifts in the gifting and food-gift market

•     Own the content calendar and campaign timeline, ensuring every task in Asana has a clear owner and due date

•     Chase and follow through on task completion across live campaigns so nothing slips past its date unnoticed

2. Directing Content & Creative

•     Brief the Content Creator on campaigns, launches, and seasonal moments, translating strategy into clear creative direction

•     Review captured content and create Canva graphics

•     Write and refine copy across email (Klaviyo), Shopify product descriptions, and social captions

•     Maintain a consistent brand voice across all channels

3. Channel & Email Execution

•     Own email marketing strategy and execution in Klaviyo — segmentation, flows, and campaign sends

•     Manage organic content publishing across Instagram, TikTok, Instagram, Facebook, LinkedIn, Pinterest, and YouTube

4. Shopify & E-commerce

•     Write and update Shopify product descriptions — copy that converts and reflects the brand voice

•     Make basic Shopify updates including product listings, collections, and on-site content

•     Keep an eye on what's performing and flag opportunities to improve conversion or merchandising

5. Paid Media & Agency Oversight

•     Act as informed client to our Google Ads and Meta agency contacts — reviewing performance and briefing priorities, not hands-on managing spend

•     Adapt content and offers for paid campaigns in collaboration with agency partners

6. Reporting & Commercial Awareness

•     Track and report on campaign and channel performance against the KPIs set at brief stage

•     Bring a commercial lens to marketing decisions — tying activity to revenue and margin impact

7. Working with AI Tools

•     Use AI tools (we use Claude) as part of day-to-day marketing work: drafting and refining on-brand copy, analysing email and e-commerce performance data, and streamlining campaign planning

8. Brand Representation

•     3–5 years' experience in a marketing execution or coordination role, ideally consumer, e-commerce, or gifting

•     Hands-on experience with Klaviyo or an equivalent ESP

•     Shopify and e-commerce experience: you understand how an online store works and how marketing drives it

•     Excellent copywriting across email, social, and product description formats

•     A creative eye, you can see what’s trending and what is or isn’t aligned with the brand image

•     Comfortable directing and briefing a content creator or designer, and jumping on trends making content yourself if and when required

•     Highly organised and deadline-driven, comfortable owning a project board (Asana or equivalent platform) end-to-end

•     Commercially minded: you are comfortable working with KPIs, budgets, and performance reporting

•     Comfortable and curious working with AI assistants (e.g. Claude, ChatGPT) to speed up content creation, data analysis, and planning, and good judgement about when human craft matters more

•     Experience using Claude with connected business tools (e.g. Klaviyo, Shopify, Asana) to automate or accelerate marketing workflows

•     Own visual content or design skills (Canva/Adobe)

•     Experience managing or briefing a freelance or part-time content creator

We’re a close team who work according to our values: Reliable, Driven, Good Communication, Authentic.

Cultural fit is as important for us as your skillset.

We're an AI-forward small business — Claude is part of our marketing toolkit, connected to our email, e-commerce, and project management platforms, and you'll be expected to use it confidently rather than fear it.

 How to apply

Send your CV and a short note to mm@mademoisellemacaron.co.uk with the subject line Senior Marketing Executive Application. We do not want a standard cover letter. Instead, tell us about a piece of marketing you're genuinely proud of — a campaign, a piece of content, an email sequence, anything — what you made, why it worked, and what you would do differently. Two or three paragraphs is plenty.

If you have a portfolio, a Canva project, or a brand Instagram you've worked on, share it. We will review applications on a rolling basis and will be in touch quickly with anyone we want to speak to.