As Content Creator, you'll lead the hands-on capture and production of visual content for Mademoiselle Macaron — bringing campaigns, product launches, and key brand moments to life through photography and short-form video. You'll work from briefs set by the Senior Marketing Executive, contributing your own creative ideas within that direction, and focus purely on producing content that's authentically on-brand.

This is a production and ideation role, not a planning one — you won't own the content calendar or campaign strategy. Your focus is capturing great content and bringing fresh creative ideas to how campaigns are visually told.

1. Content Creation & Capture

•     Shoot and edit photography and short-form video (Reels, TikTok, Instagram) for products, events, weddings, and seasonal campaigns

•     Organise and lead shoots and filming sessions to generate authentic, brand-aligned content — in the studio/kitchen and on location

•     Edit, resize, and format visual assets for use across organic and, where needed, paid social

•     Build finished graphics from captured content (carousels, text overlays, cover images) in Canva, using MM's brand templates

•     Maintain alignment with brand guidelines and tone across all visual output

2. Creative Ideas & Campaign Alignment

•     Bring content ideas and creative concepts that support each campaign, launch, or seasonal moment, working within briefs set by the Senior Marketing Executive

•     Suggest formats, angles, and storytelling approaches suited to what's currently working (e.g. founder-led, personal-story content, carousel formats)

•     Flag trend or format opportunities relevant to upcoming campaigns, without owning ongoing trend research

•     A strong portfolio of food, product, lifestyle, or event content — Instagram/TikTok examples preferred over polished agency reels

•     Confident shooting and editing both photography and short-form video (phone-shot content is fine if the quality and eye are there)

•     Comfortable turning a brief into a finished asset independently, without heavy direction

•     Proficient in Canva and/or Adobe tools (Photoshop, Premiere Pro) or equivalent

•     Some flexibility for event-based shoots outside standard hours (weddings, seasonal launches), agreed in advance

•     Based in or able to regularly travel to Edinburgh

•     A genuine feel for warm, personal, "accessible luxury" brand tone

This role is measured on output and reliability, not on social performance metrics (engagement, reach, follower growth) — those sit with the Senior Marketing Executive, who controls captioning, timing, and paid support.

•     Volume: an agreed number of finished stills/Reels/TikToks delivered per week, calibrated to the 2-day week

•     Turnaround time: brief to finished asset within an agreed window

•     Usability rate: content usable as delivered, without major rework

•     Brief adherence: on-brand within the first or second pass

Playfully sophisticated, accessible luxury, your moment our priority. Never "macaroons". French flourishes used sparingly. Minimal exclamation marks.

Palette:  Plum #4e303e   ·   Lilac-white #f3eef1   ·   Gold #e8be71   ·   Hot pink #f655a4   ·   Cream #f8ead3

Send a short portfolio,  a couple of Instagram/TikTok links or a small selection of your best work  along with your availability to mm@mademoisellemacaron.co.uk with the subject line Content Creator Application.

A CV is welcome but not required; we're more interested in seeing what you've shot and edited than reading about it. Shortlisted candidates will be invited to complete a short paid trial brief before any offer is made. We will review applications on a rolling basis.